The best way to view the layout of a company featured in one of
our reports is to download the PDF file below
since this shows the layout of all the elements as they appear on
a page in the report. The web pages below describe the various elements
of data and the analysis we perform together with the reasons why
we offer the various types of analysis for each company.
A major part of the analysis of company performance relates to financial ratios. Ratios are useful in that they allow the comparison of companies of different sizes. A ratio is however only part of the story, of crucial importance is the trend of the ratio over time. In our reports trends are shown using graphs. The graphs allow the comparison of company performance with industry average performance since the industry average for the same period is also illustrated. Using this benchmark it is simple to determine whether a company is better of worse than average by being above or below this benchmark line.
The best way to observe trends and compare with a benchmark is by using graphs so this makes up a major part of our analysis. The following graphs are drawn for each company:
Dept
& Current Ratio
Debt & Current Ratios - these are standard
financial measures of company performance. In simple terms
an increasing current ratio near above the industry average
line is good while a decreasing debt ratio below the industry
average line is also good. Different industries will have differing
acceptable (average) values so the trend and value compared
with the average is crucial to interpretation of ratios.
Stock & Fixed
Asset Turnover
Stock & Fixed
Asset Turnover - these are characteristics of the industry.
They may not be relevant to service industries for example.
Generally it is trend and value relative to the industry
average that is significant. Estimates of turnover for
firms which only file modified accounts can be made using the
industry averages and multiplying by the reported Balance Sheet
figures.
Changes to Fixed Assets
Changes to Fixed Assets - the graph is designed to pick out
firms investing in new assets such as plant & machinery to
show the type of reinvestment being undertaken.
Turnover
Analysis
Turnover
Analysis - small firms have the option to file modified
accounts which limit the analysis that can be undertaken. Using
industry averages derived from a group of similar firms however,
it is possible to estimate the turnover of a particular firm
and also its growth trend.
Credit Control
Credit Control analysis - shows the relationship between days
of credit given to customers and credit taken from suppliers.
Movement of Retained Earnings & Fixed Assets
Movement of Retained Earnings - shows the profitability of
the company in the case where modified accounts are filed.
Increasing retained earnings suggest profitable operations,
decreasing retained earnings suggest loss making operations.
Sales (% of Baseyear)
Sales Percentage of Base Year - the graph shows the growth
of the industry and the growth of the firm within the industry.
If the firms line is above the industry average the firm is
gaining market share. When the firms line is below the industry
average it is loosing market share.
Operating Profit (% of Baseyear)
Operating Profit Percentage of Base Year - if a firm's profit
are compared to a base year the trend through time shows the
movement in profitability i.e. more or less profit than in
the base year. A comparison with the industry average over
the same period shows for example whether this is an industry
wide effect or better performance by the firm itself.
Value Added (% of Turnover)
Value Added (% of Turnover) - value added is a measure of
how efficiently a firm is utilising it's assets. Although a
firm might make a profit it might be small relative to the
assets being utilised both those owned by the firm and its
creditors. To make comparisons of value added the percentage
of turnover is used which then allows an industry average figure
to be used as a benchmark.
Return On Investment & Capital Employed
(%)
Return on Investment & Return on Capital Employed - measures
of the financial efficiency of the firm's operations. Comparison
with the industry average in terms of trend and absolute percentages
are crucial to understanding the meaning of these figures.
Sales Per Employee (£000's)
Sales Per Employee - gives a measure of productivity of the
firm's workforce. If the average sales per employee is higher
than the industry average in the period it suggests the firm
is using its workforce efficiently.
Profit Margins (%)
Profit Margins - gross margin (gross profit divided by turnover),
in many industries this is a crucial monitor if a firm's relative
financial health. Operating margins reflect the non financial
costs of carrying out a firm's operations and are less volatile
than the alternative measure of pre tax margins. Performance
should be judged relative to the relevant industry average
in terms of trend and absolute percentages.